Featured Offer (Buy Box) eligibility

Becoming the Featured Offer (winning the Buy Box) is related to your seller and vendor performance. As this depends on multiple factors, some products may not become the Featured Offer, even if you increase their campaign bids.

The Featured Offer is the section of the product detail page where customers can add items to their cart or buy now. When multiple sellers offer the same product, Amazon combines the offers into one product detail page, so we can present customers with the best experience.

There are two steps for your product to become the Featured Offer. First, your product should become eligible to be featured (Buy Box eligible). Once your product is part of this pool of eligible products, it competes with other eligible products to become the Featured Offer (win the buy box).

Becoming eligible to display the Featured Offer doesn't guarantee that you will display it. But this guidance can help:

Keep your products reasonably priced.
Review your inventory.
Offer multiple shipping options, and free shipping if possible.
Offer great customer service, which can help generate positive ratings and reviews.

Visit the Featured Offer eligibility Help page in Seller Central to learn more about what is the Featured Offer and how to become eligible.

Becoming eligible for the Featured Offer

Becoming eligible to be the Featured Offer is related to your performance as a seller and the correct management of your seller inventory. The following Help pages provide guidance on these aspects:

Check our Troubleshoot your campaign for impressions Help page to obtain guidance on how to accurately set up your campaign for it to obtain impressions.

Visit the Becoming the Featured Offer Help page in Seller Central to learn more about your seller performance and how is it related to the Featured Offer.